You know an 'Inconvenient Truth', right? Well how about Matt Damon and his project water.org? Yeah. While I was studying at the Savannah College of Art & Design, myself and two of my [kick-ass art director] buddies had the opportunity of helping Participant Media promote their latest film about Water.
We created a nation-wide, semester long college competition that challenges students to save water while they learn about the crisis, the film and water.org. Long story short, Diana Hernandez, Rachel Theberge and myself had a great time (and one epic all-nighter) creating a microsite, facebook page and game app, a bunch of guerilla advertising, a movie poster, a case study video and a nifty campaign plan for Participant Media.